ESA Poker live with BetPlay in Colombia

BetPlay has become the first operator to offer a legal poker platform in Colombia, provided through a joint venture between Italtronic and ESA Gaming.

BetPlay is the first operator in the jurisdiction to offer ESA Gaming’s poker product including Texas Hold'em, Omaha and tournaments.The games have already generated great interest since the launch and the numbers of new customer sign-ups has exceeded initial expectations.BetPlay is thrilled to have the unique opportunity to be able to offer this product to an avant-garde and rapidly growing audience.Zorica Smallwood, CEO at ESA Gaming, said: “We are delighted to have signed this agreement in Latin America with BetPlay, one of the best-established operators in the region.“Our products continue to gain support due to their innovative position within the market, and we hope to grow significantly in this jurisdiction in the coming months.”